Sony announced today that it will be releasing a limited edition of its popular PlayStation 3 (PS3) gaming console bundled with Activision’s popular first-person shooter video game, Call of Duty: Modern Warfare 3. This edition of PS3 will be offered for just $299 wherein gamers would be able to get a 320GB PlayStation 3 Slim with a dual-shock controller and of course a copy of CoD: Modern Warfare 3. Both Sony and Activision are positive their bundle would become a success with them joining forces to conquer, or at least take the lead, in the global gaming market.
Sony has become so aggressive this year perhaps because it has to compensate the revenues lost in 2011 because of the hacking that brought down its online store and pushed thousands of customers away. The company had to offer promotional items in order to retain its customers. The first quarter of 2012 was a good start for Sony especially when its newly released PlayStation Vita was warmly accepted in the United States and the United Kingdom. Basically, the company is doing well in both gaming market and the mobile industry. The truth is, this is the reason why it didn’t hesitate to connive with Activision to bring a bundle of the popular gaming console and video game.
The announcement was brought to us by Associate Brand Marketing Manager of Hardware, Crystal Mackenzie, who confirmed that Sony would start distributing it on May 25th. This partnership between Sony and Activision seems to be brighter than other partnerships that the Japanese company have tried before considering there is a huge volume of following in the gaming industry. Entertainment is actually the best commodity for people right now and gaming consoles as well as video games are always included on the list of the most sought-after products.
PS3 have acquired impressive following in the UK and Asia so basically, Sony is just trying to squeeze out more juice from the slim version of PS3. Reports indicate that it is nearing the release of yet another gaming console to replace the third generation PlayStation. PlayStation 4 is believed to be released in 2013 in which it is expected to face its fierce competitor, Xbox 720 (or whatever Microsoft would call it). In fact, Sony also released the limited edition Red PS3 in the UK and it would soon make its way to the US. And we can tell, it is trying to generate more revenue from PS3 before PS4 arrives.
Activision, on the other hand, is also about to release Call of Duty: Black Ops 2 this year. If the PS3 CoD: Modern Warfare 3 would become a hit, we might be seeing another bundle from these companies next year. But that is just mere speculation. In fact we don’t really know if this first bundle would make an impressive sales projection. We are actually thrilled to know whether Sony and Activision could really pull off a good partnership. After all, they are not competitors, so it would be better to work together to gain more customers and profit.
